Empathy & Visual Elements in Textile Print Design for Consumer with Specific Needs

Authors

  • Kisalaya Choudhary National Institute of Fashion Technology, Mumbai

Abstract

Abstract Textile Print design is considered as a decorative means of value addition to textile materials. Printed textiles express cultural and personal identity in reference with time and space. Various brands come up with novel print ideas and emotive visual elements as per consumer requirements for diversified product range. However brands generally cater to the needs of larger group of people with trend driven choices. Advancement of inkjet digital printing technology on textiles has created enormous possibility to address the issues related to personal expression and consumer with specific needs. The material and visual landscape that surrounds us creates experience and impact in our day to day lives. They have an effect on our efficiency, emotional wellbeing and social connectivity. This research paper refers empathy in visual elements explored by textile print designers to address the consumer with specific needs. It’s an exploration of the idea that an understanding of users needs is significant for a designer to bring effective solutions and generate value. Through this research paper researcher examines the explorations developed by mentoring two classroom design projects based on following consumer requirements. 1. Exploring visual elements in printed textiles for Hospital room and waiting areas 2. Exploring visual elements in printed textiles for Vegan’s personal dining collection Above classroom projects were guided by researcher and the outcome of projects were examined and compiled as a research paper. The study sets out to determine the considerations a designer makes while selecting design elements and color for personalized use and specific needs. The prints were evaluated through a feedback process primarily focusing on design thinking as a model. The effort to address design blending with empathy has been approached in a systematic manner. It may be considered that empathy leads to “good†and “meaningful†design. In both case studies the designer empathetically reviews and responds to the specific needs of the user (Kruger Runnet, 2008). Emotional connections made with the synergy of understanding color theory, its application and elements of design evokes sense of belongingness, identity and print design establishes connection between consumers and their product. Key Words Visual elements, Print Design, Personal expression, specific needs, empathy

Author Biography

  • Kisalaya Choudhary, National Institute of Fashion Technology, Mumbai
    Professor, Textile Design

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Published

2020-01-21

Issue

2020: Special Issue: Empathy in Design

Section

Scholarly Articles

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