Advanced Mass Customization in Apparel
Abstract
The apparel industry is undergoing rapid evolutionary changes that have resulted from new technologies, globalization, and consumer demands. Consumers want and expect immediate, personalized service and more variety in product offerings. To survive in the apparel market apparel companies have increased their competitiveness through mass customization which is a new business strategy for goods and services. Today, Internet shopping has increased dramatically, especially for apparel, due to extensive product selection, low shipping costs, and large potential market sizes. Despite the rapid growth in online sales of apparel, some consumers are reluctant to shop for clothing on the Internet. They may perceive risk due to their inability to try on garments, feel the fabric, and read information on care and content labels, so they neglect to online. Therefore, 3D virtual try-on technologies for mass customization were developed by computer aided design systems. The virtual try-on is used to allow consumers the possibility to see themselves or a model matching their body measurements and shape wearing simulated garments online. The purpose of this paper is to review new product development and mass customization. This paper discusses apparel companies for mass customization and the future of advanced mass customization in apparel.Downloads
Published
Issue
Section
License
By submitting a manuscript, the authors agree that the copyright of all materials published in Journal of Textile and Apparel Technology and Management (JTATM) is transferred to the publisher if and when their manuscript is accepted for publication. Please note the following details as an understanding for submitting a manuscript to JTATM for publication.
Authors grant rights to JTATM to disseminate the paper and its contents as a file on the Internet when the paper is accepted. JTATM owns an exclusive right for the paper until it is either rejected or published. The authors cannot submit the same paper in part or in its entirety to another journal during the review.
Authors retain rights to be identified as the authors when the paper is published, and the patent right or rights relating to products or processes described in the paper. The authors retain rights to the educational and research uses of the paper, such as teaching and exchange of the published or pre-publication version of the paper with colleagues, for non-commercial purposes. The authors may obtain permission from the journal for a non-exclusive use of the contents in the paper, such as tables, figures and texts, with a proper acknowledgement to the journal.
Authors must warrant the originality of the paper in that the contents of the paper in part or in full have not been published or submitted elsewhere while the paper is under review.
Effective date for the above policies is December 1, 2010. The authors of the papers published before this date will be contacted via email for copyright transfer agreements.