Strategies for Enhancing Jute Products Exports: Overcoming Market Barriers and Developing Entrepreneur and Exporter Database
Abstract
Jute, known as the "golden fiber," holds significant potential for sustainable product development and international trade. However, despite its eco-friendly appeal and economic importance, jute product exports remain limited due to various market barriers. This study examines strategic approaches to enhance the global competitiveness of jute products by identifying key export challenges, including a lack of standardization, limited market access, and inadequate branding. The research further emphasizes the importance of developing a comprehensive entrepreneur database to streamline communication, policy support, and capacity-building initiatives. By analyzing case studies and stakeholder interviews, the study proposes targeted interventions including market diversification, value addition, adoption of quality certifications, and digital marketing. The creation of a centralized entrepreneur database is recommended to foster collaboration among producers, exporters, and policymakers, thereby accelerating innovation and access to international markets. These strategies aim to strengthen the jute product export ecosystem, increase foreign exchange earnings, and contribute to sustainable rural development. The findings offer practical recommendations for policymakers, industry stakeholders, and development agencies seeking to unlock the full potential of the jute sector in the global marketplace.
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