Environmentally Friendly Textile Products: Conceptual Buying Behavior Model

Authors

  • Tina Vukasović University of Primorska, Slovenia
  • Manca Matičič Zver Faculty of Design, Slovenia

Abstract

The understanding of consumer behaviour extends to various arms of science and is a key to successful marketing. By raising consumer awareness of negative influences of conventional production the importance of environmental friendliness of the product is increasing. Scientific paper presents the creation of consumer buying behaviour conceptual model to research and measure connections between buying factors and their affects on consumer buying decision making for environment friendly textile products. The object of the paper is development of consumer buying behaviour conceptual model towards environment friendly textile products. Interconnections between selected buying factors (price, brand, design, environment friendly product features) and buying decision making of a selected consumer target group for environment friendly textile products will be presented at conceptual level. The research will, in terms of its design and content, represent one of the reference works in the field of marketing research and its narrower segment consumer behaviour.

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Published

2021-04-05

Issue

Vol. 12 No. 1 (2021)

Section

Peer Reviewed Article

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