A Review Study on “Fitting Issues in Women’s Wear Garments in India and Impact on Customer Satisfactionâ€

Authors

Abstract

Apparel fit is the main attribute consider by women consumers when they purchase ready to wear apparel. “Clothing fit is defined as garment that have the proper size & shape†that means garment fit have two basic elements of size & shape (Aklamati, Twum, & Deikumah, 2016). Indian apparel industry uses western countries size system due to non-availability of standard size and modify according to ideal figure. As women population consist of various body shapes therefore, customer whose body shape attributes differ from the ideal figure may experience fitting issues. Fitting is the most challenging factor in women’s apparel manufacturing for ready to wear industry. As per review of literature, it is apparent that women customers are not satisfied with the fitting of ready to wear apparels. Dissatisfaction with apparel fit is most repeated problem with customers (Alexander, M., Jo Connell, L. and Beth Presley, A. 2005). This systematic review examines the evidence based on literature review to identify common causes of fitting issues in women’s wear garments and impact on their satisfaction level. The study gives a detailed description of the methodological characteristics of the literature, identifies key related factors, and the findings are compared within an international context.

Author Biographies

  • Shalini Gaur, Research Scholar , Banasthali Vidyapith
    Research Scholar, Banasthali Vidyapith, Rajasthan, India, Last rank HOD, Design Department at Poornima University, Jaipur, India
  • Deepika Purohit, Assistant Professor, Design Department, Banasthali Vidyapith
    Assistant Professor, Design Department, Banasthali Vidyapith

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Published

2021-09-21

Issue

Vol. 12 No. 2 (2021)

Section

Scholarly Articles

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