Exploring Care Label Application in Apparel Industries in Zimbabwe

Authors

Abstract

Textile care labeling makes the manufacturer accountable for the product’s performance and at the same time educates the apparel consumer on how to take care of the products they buy. The study therefore sought to find out how the Zimbabwean clothing manufacturers design and apply care labels for their products. Eleven clothing manufacturers from the two largest cities in Zimbabwe were purposively selected for the study. An exploratory case study design in qualitative research approach was used in the study. Face to face interviews and observation were used to collect data from quality control managers from the sampled companies. The study found that although the apparel manufacturers applied care labels on their products, little attention was accorded to quality of the labels since most of the manufacturers did not carry out relevant tests to guide them in designing care label information, also some companies used same care labels for products with different fibre content and did not apply care labels on all products.

Author Biographies

  • Felisia Chimbindi, Chinhoyi University of Technology
    Clothing and Textile Technology
  • Walter Chipambwa, Chinhoyi University of Technology
    Clothing and Textile Technology

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Published

2021-04-05

Issue

Vol. 12 No. 1 (2021)

Section

Peer Reviewed Article

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