Sustainable Apparels: Examining the Influence of Environmental Concern and Environmental Textile Knowledge on Attitude

Authors

  • Deependra Sharma Amity University Haryana
  • Harinder Pal BPS Women University

Abstract

This study examines the influence of environmental concern and environmental textile knowledge on consumer’s attitude towards sustainable apparels. This quantitative research examines environmental concern and environmental textile knowledge of 272 respondents using survey scale instrument. The data was collected data through snow ball and convenience sampling. Regression analysis using SPSS v.21 yielded a strong positive correlation between consumers’ attitude and environmental concern but moderate positive correlation between consumers’ attitude and environmental textile knowledge. Results revealed that in spite of having significant environmental concern in general, consumers had a limited level of knowledge of environmental issues of textile and apparel industry, thus limiting their usage of environment sustainable apparels.The study has implications for manufacturers, retailers and policy makers as better understanding about the consumers’ attitude may be used to promote sustainable apparels. The research is new in context of Indian consumers’ attitude towards environmentally sustainable apparels. The research study gives insight about the antecedents of consumers’ attitude towards environmentally sustainable apparels.

Author Biographies

  • Deependra Sharma, Amity University Haryana
    Professor, Amity Business School
  • Harinder Pal, BPS Women University
    Assistant Professor, Department of Fashion Technology

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Published

2020-12-03

Issue

Vol. 11 No. 4 (2020)

Section

Peer Reviewed Article

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