Ethnic Differences in Consumer Preference for Scented Textile Products
Abstract
Determine the role of ethnicity in product evaluation of scented textiles by three ethnic female groups. Compare differences in product evaluation using the sense of smell only, appearance and touch only or a combination of smell, appearance and touch. Experimental design involving monitored product evaluations of both 12 scented and unscented textiles by females from three ethnic backgrounds. Evaluations took place under 3 conditions: smell, look/touch, and smell/look/touch. Purposive sample with quota selected sampling was used to recruit 120 female consumer subjects from a metropolitan area in Hawaii with a quota of 40 from each of three ethnic groups: Caucasian, Chinese, and Hawaiian. Ethnicity was determined by the subject’s response to an ethnicity question. Descriptive data analysis, one way ANOVA, and chi-squares were used to analyze differences in product evaluations based on ethnicity of the respondent and based on which sensory stimuli were present in the evaluation. Product evaluations varied among the ethnic groups and were affected by the types or combinations of sensory stimuli. Three main themes emerged: the influence of significant consumer decision of scented textiles' olfactory, visual and tactile, and all factors of smell, tactile, and visual.
Downloads
Published
Issue
Section
License
By submitting a manuscript, the authors agree that the copyright of all materials published in Journal of Textile and Apparel Technology and Management (JTATM) is transferred to the publisher if and when their manuscript is accepted for publication. Please note the following details as an understanding for submitting a manuscript to JTATM for publication.
Authors grant rights to JTATM to disseminate the paper and its contents as a file on the Internet when the paper is accepted. JTATM owns an exclusive right for the paper until it is either rejected or published. The authors cannot submit the same paper in part or in its entirety to another journal during the review.
Authors retain rights to be identified as the authors when the paper is published, and the patent right or rights relating to products or processes described in the paper. The authors retain rights to the educational and research uses of the paper, such as teaching and exchange of the published or pre-publication version of the paper with colleagues, for non-commercial purposes. The authors may obtain permission from the journal for a non-exclusive use of the contents in the paper, such as tables, figures and texts, with a proper acknowledgement to the journal.
Authors must warrant the originality of the paper in that the contents of the paper in part or in full have not been published or submitted elsewhere while the paper is under review.
Effective date for the above policies is December 1, 2010. The authors of the papers published before this date will be contacted via email for copyright transfer agreements.